Press kit · For journalists & creators

Over 400 million people speak Arabic. Almost no app teaches the Arabic they actually speak.

That gap is the story of Yallah Speak. On this page you'll find everything you need to tell it: ready-to-use copy, verified numbers, story angles, founder bios and brand assets. Anything missing is one email away.

Boilerplate

About Yallah Speak — ready to copy

Use these descriptions as they are, shorten them, or quote from them — no approval needed.

SHORT — ONE SENTENCE

Yallah Speak is an AI-powered app for learning spoken Arabic: real conversations in Modern Standard Arabic and more than ten real dialects, word-by-word pronunciation feedback, and a structured course from A1.

LONG — ONE PARAGRAPH

Yallah Speak teaches the Arabic people actually speak. While most apps stop at Modern Standard Arabic — the formal language of news and books — Yallah Speak lets learners choose between MSA and more than ten real dialects, from Moroccan to Egyptian to Gulf Arabic, and puts speaking at the center: AI role-plays and debates answer naturally in the chosen dialect, and pronunciation is rated word by word in real time. Founded in 2025 by Fouad El Ajouaoui and Zakaria N. — two founders raised in Germany with Moroccan roots who knew their family's Arabic only from the outside — the company is based in Qatar and serves 25,000+ learners in 40+ countries. The app is available on iOS and Android in eight interface languages.

Fast facts

The numbers, verified

2025founded — company based in Qatar
25,000+learners worldwide
40+countries — from Indonesia to the USA
10+dialects, plus Modern Standard Arabic
4.8★App Store rating
8interface languages
iOS + Androidfree to download, subscription for full access
2founders, one mission
Story angles

Six stories waiting to be written

Take one as it is or make it your own — we'll back every angle with data, quotes and interviews.

The Latin problem

Almost every app teaches Modern Standard Arabic — a language nobody speaks at the kitchen table. That's like learning Latin to order coffee in Rome. Why language tech keeps flattening Arabic, and what a dialect-first approach changes.

The heritage generation

Millions of second- and third-generation kids in Europe and the US understand their family's Arabic — but can't answer. Yallah Speak was built by two of them.

AI ends the silence

The hardest part of any language is speaking — in front of people. An AI partner that answers in dialect and scores pronunciation word by word makes speaking practice private, honest and affordable.

Recitation vs. conversation

Many Muslims around the world read Arabic beautifully — and still can't hold a conversation in it. The quiet gap between the language of faith and the language of everyday life, and the learners closing it.

The most underserved major language

Arabic is the fifth most spoken language on earth, yet the big platforms treat it as an afterthought — one course, one register, no dialects. What it takes to build for 400 million speakers properly.

From Casablanca to Baghdad

One language, ten worlds: Moroccan, Tunisian, Egyptian, Palestinian, Lebanese, Syrian, Iraqi, Gulf, Sudanese. How an app maps the diversity of Arabic instead of pretending it doesn't exist.

Product signals

What makes it different

  • Speaking from lesson one. AI role-plays and debates answer naturally in the learner's chosen dialect — no scripted phrase drills.
  • Honest pronunciation feedback. Speech recognition rates every word individually, so learners know exactly what stuck — and what needs another landing.
  • Dialects as first-class citizens. More than ten dialects plus Modern Standard Arabic, with vocabulary curated by hand — not machine-translated from a single course.
  • A real course underneath. Structured lessons from A1, a spaced-repetition vocabulary trainer, and vowel marks (harakat) that can be shown or hidden as training wheels.
  • Built for a global audience. Eight interface languages — English, French, Spanish, German, Indonesian, Hindi, Russian and Turkish — with learners in 40+ countries.
The founders

Two people who felt this gap themselves

Raised in Germany with Moroccan roots — both grew up hearing their family's Arabic from the outside. Available for interviews in English and German; quotes and photos on request.

Crew · 01Founder & developer

Fouad El Ajouaoui

Builds the plane — and flies it

A developer from Germany with Moroccan roots. Fouad leads development: he designs the app, builds the AI systems and curates the vocabulary in more than ten dialects — so you learn the Arabic his family actually speaks, not the textbook kind.

Crew · 02Co-founder

Zakaria N.

Reads the maps, sets the course

Also at home in Germany, also Moroccan roots — and the same experience: there was no tool for the Arabic of real life. Zakaria drives vision and strategy and holds the course while the plane grows.

Brand assets

Press kit on request

Logos, app screenshots, founder photos and key visuals in five languages — we send the full kit personally instead of hosting it for download. One short request is enough.

Sample from the press kit: Yallah Speak boarding-pass key visual
  • Logo pack (PNG & vector)
  • App screenshots (current build, light & dark)
  • Founder photos & quotes
  • Key visuals — boarding pass in EN, DE, ES, FR, TR

Style notes: the name is Yallah Speak — two words, both capitalized. يلّا means “let's go”; the name is the mission. Need app screenshots, device mockups or founder photos? One email and we'll send a fresh set within 24 hours.

Press inquiries — fast lane

Interviews, exclusive data, quotes, screenshots or free review access to the full app for your editorial team: we reply to press emails within 24–48 hours.

info@yallahspeak.com